Bottle Advertisement

This is an advertisement of a bottle that I've designed on photoshop CS5. On photoshop, this is to demonstrate on how to used different tools that i've never used before. This advertisement requires different element and tool to get effects of colours, contrast, texture, shape, size and shadows. The difficulties that i had with this bottle advertisement is the background theme when i couldn't know how to duplicate all these theme in one canvas.

I also have difficulties with the rainbow shape where i could get the transformation of the wrap in a right position so I just play around at times until I get it correctly. Overall, I think that I have done a good job and get many experiences of using different tools. The most fun part of this bottle advertisement is the bubbles on the background, I think the appearance looks so realistic by using the soft eraser tool to create a grow look.

Heart Simple Vector on Adobe illustrator

This is a heart that is design on adobe illustrator CS4 program. I basically used the ellipses tool to sketches two big circles at the top and one small circle at the bottom. Then went on to used the line tool to sketch at the bottom of the two big circle and form it into a upside down triangle shape with two small line underneath the small circle. Then I went Window and choose pathfinder and divide all the shapes together. Then i went on to choose the colour I want for the heart and chose red and used the pathfinder to merge the shape together to form into a heart.   

Rainbow motion

This is my video motion of a rainbow with a guy moving together as one motion. Firstly I begin to design the rainbow by using photoshop. The tools I've used to produced the rainbow in photoshop is just rectangle tool by making them look all the same appearance size and shape. Then choose the five different colours for the rainbow and used the circular selection tool to create the shaped like a rainbow. Then I've duplicated the layers and go to transform from Edit to make the size of the rainbow and appearance of the rainbow. 

Then when i finish designing the rainbow, and started to make a text to go with it which says REMIX. I move on to a different program where you can make a small video which is called Motion. Firstly i grab the dancing guy and placed him in the middle and make the background black. Then went to try out different tools to make the effect of the background and then placed the rainbow and text towards it by making them look more interesting.   

Animal Logic

Animal Logic was established in 1991, it quickly earned a reputation as on the worlds leading design, visual effects and animation companies. Animal logic continues to produce award-winning work for a diverse, international clientele, with studios in Sydney Australia and an office in Los Angeles California.

Animal logic has worked successfully with leading advertising agencies and television commercial directors which enabled Animal logic to expand into feature film work including, Babe, The Matrix, 300 and culminating in the release of Australia’s first digital animated feature Happy Feet.

Animal logic has done a lot of ads, some you might recognise as the Optus ad, the target colours ad, Honda jazz ad, Mars bar ad, Pure blonde ads, Carlton draught and Toohey’s ads. Animal logic is famous for their digital animation; I guess it’s why they are as famous and popular as they are. If I were to choose a company to do digital animation or commercials I would defiantly recommend animal logic.

Not only does the company Animal Logic have a vast client base throughout the world they also have a long history of developing and supporting software products. They have created and built on software products such as Mayaman, Maxman, Softman, PRman. By developing these programs and software animal logic has made 3D programs and software available to not only big businesses but one-man businesses from home.

Animal Logic has worked on many high end visual effects for commercials and television programs. They have worked and designed projects for clients such as Cartoon Network and Spicks and Specks they have worked on the award winning film Happy Feet. In November 2009 Animal Logic ranked 447 in the Top500 super computer sites.

Animal Logic's online presence is wide and varied. Information found on Wikipedia is the same as what is provided on their own website. Contact information is provided on the Fox Studios Australia website; filmography is listed on the Internet Movie Database (IMDB); and they have accounts for people to follow on Twitter, Facebook and LinkedIn.

Their own website is quite impressive. It is a Flash based site with stills from movies and commercials they have made looping on the background; is quite interactive (particularly in the section where you can 'meet' some of the people who work there) and has a lot of images, film clips and information about the movies, commercials, designs, jobs and products (software) they develop.

Their style, based on their portfolio, is impressive, varied, interesting and memorable. Their work is different and 'outside the box' which is why is it is memorable, although most people would never have heard of them.

Their work targets several different audiences from children with films such as happy feet, babe and legend of the guardians to adults with films such as 300, 28 weeks later and world trade center. It is hard to develop a single opinion on them as if there is something you don't like made by them then there will most certainly be something else that you would like. This is a result of several unique advertisements and filming effects that adhere to everyone's likes and interests.

Soap Creative

Soap describe themselves as specializing in delivery innovative, hight creative ad strategy-focused campaigns across websites, games, content, social media, widgets, electronic direct mail, standard and rich media, viral and metrics and reporting.

Soap creative have clients that include Unilever brands LYNX, Streets, Bushells, Impulse as well as 3 Mobile, FOXTEL, 20th Century Fox, Activision and Marvel.


You could say that soap has a work hard play hard culture, their claim to fame is that they host weekly BBQs, take their entire team to remote locations for Skiing lessons. Each ember has a soap-o-hero alter ego which they get to choose and illustrate them and place on their business card. They say this is great for client meetings and pitches as it sets them apart from other agencies, it also creates a 'tribe" and creates unity among the staff. The culture of the soap-o-hero is extended through the office where they have different meeting rooms " the hall of justice", emergency meeting room " the scape pod" and mystery room "x".


Big gamers and at the moment have three active gaming clients activision, unilever and naughty dog.


This agency is absolutely amazing!

Soap Creative has had many clients over their nine years of business, including a vast collection of widely recognised companies such as 20^th Century Fox, ABC New Media, Activision, Ben & Jerry’s, Dick Smith, Foxtel, KFC, Lynx and Marvel.

Soap Creative offer services in screen-based media such as websites, mobile phone applications, tools and games (including online and CD-Rom). This agency has also created tshirt prints for Bubble-O Bill, and a card game called the Meeting Game.

Their work is very clean and professional its very groovy and all the content that I have viewed has all been very awesome, I never felt negative when interacting or viewing the content it was very attention catching and fun.

The lynx content was a bit sexist however it is targeted towards men and sex does sell as there statistics show, I wasn’t offended it just didn’t hold my attention as the rest did.

They have many notorious clients and deal with a broad medium from games to videos and websites that are all targeted towards a variety of audiences.

William Caslon

William Caslon

Career:

In 1716 he built his own type foundary in London, which produced some 16 years later his most famous typeface Caslon. He first started out in his business as an engraver of gunlocks and barrels and as a bookbinders tool cutter. He later established contact and encouragement through the printers William Bowyer and John Watts that lead to cutting type punches for various presses London.

In 1720 he designed an “English Arabic” typeface used in the New Testament. Soon after in 1722 he released his first typefaces, which were based on seventeenth century Dutch old style designs and were used extensively in England because of their practicality. 1726 was when the typeface Caslon was first used and soon after it’s release he received loans and sufficient trade, which enabled him to complete the setup of his foundary. Up until the 1780’s there were few books that weren’t printed in one of his typefaces.

In 1735 his typefaces spread all over Europe and American colonies that lead to the font being used to print the American Declaration of Independence. His son William Caslon II soon joined the company and in 1745 became partner and took over the family business after his death.

Achievements:

William Caslon designed a number of serif typefaces in his lifetime, some of which are still used today. The first three fonts by William Caslon were Arabic, Hebrew and Koptic. He also designed typefaces such as Caslon 540, Caslon Bold, Caslon Old Face, Big Caslon, Caslon Open Face, Williams Caslon Text and most likely in any other that has the name ‘Caslon’ on it.

The United States Declaration of Independence was set in Caslon type, which would have to be one of William Caslon’s greatest accomplishments.

The name ‘Caslon’ comes from the 18^th Century typeface that was designed by William Caslon. This serif typeface was printed in the earliest English language texts and is also know to the typeface used for the New Yorker Magazine.

William Caslon’s typefaces immediately became popular and were used for many important printed works. Caslon’s type became so popular that the expression about the typeface choice, ‘when in doubt, use Caslon,’ came about.After William Caslon’s death in 1766, his typefaces fell out of favour but were revived in the 1840s, some of which are widely used today.

Biography:

William Caslon was born in 1692 in cradley, Worcestershire, England. In 1706 at the age of 13 he began a seven-year apprenticeship as an engraver with a London harness marker. In 1716 he became a self-employed engraver of gunlocks and barrels, and as a bookbinders tool cutter. In 1721 the society for promoting Christian knowledge commissioned Caslon to cast Arabic alphabets where his font became an instant success. In around 1720 William Caslon founded a typeface foundry called the Caslon Foundry. That foundry became the leading English typeface foundry of the 18^th and early 19^th centuries. He died in 1766. Caslon is cited as the first original typeface of English origin.

Caslon’s font is characterized by its short ascenders and decenders, bracketed serifs, moderately high contrast, robust texture and moderate modulation of stroke. The Caslon’s typeface has become one of the most famous typefaces in the world today. The first copy of the declaration of independence was printed in Caslon. There are many typefaces that have been derived from Caslon’s font in existence. Caslon’s type is now considered a good, readable typeface for text.

The good the bad and the ugly - website designs

www.formtroopers.com

I really like the design of this page, its clean and simple and really communicates well with the audience intended. They have great information on their site and theres some great motion graphic designs.

www.serialcut.com

I really love this website, its so modern and the works speak for themselves as to how amazing this company is. The website is great to use, very user friendly but still keeping that modern feeling throughout.

www.m1-design.de

This website is a great interactive one for viewers. Its fun and relatively easy to use once you know what to do. The only bad thing is it doesn’t have an option to change the language into English which makes things really hard if a viewer cant read that language.

www.colourpixel.com

I like this website because of the colour and detail that has gone into it. The page is very easily read and is in the right language even though he’s from India. All the information is there its just a matter of clicking on the works that appeal most or want to find out more information about. It’s a great website and the works are as equally good.

www.spoongraphics.co.uk

I love everything about this site. There’s not much more to say the works he has done match everything to do with this site, accessible, clean, creative but not done over the top. He has even included design sketches in his portfolio website. Everything about this site is amazing.

http://foxie.ru

I’m not sure how I feel about this website, its good but its just not as good as what it could be. Its set up very randomly and it tried to be creative but I just don’t think it works. The idea has potential but just no executed the right way. The only thing I do like about this website is the works in particular the logo designs.