Design Brief – Explode Fitness Gym Center
Aim
As part of the Explode fitness gym center company, our aim is to provide all overweight males and females to stay in a lifestyle that is involved in maintaining full fitness, energy and healthy position for their body. We decided to design an advertisement to demonstrate to all people to begin training and exercising as soon as possible to keep their body fit at all times during winter period. This is one important aspect of people lifestyle to start thinking about the future towards them and making the effort represented themselves as one healthy human being attracted and living healthy in a few years time. This is keep people involved in leisure activity and participating in a sport fitness gym, getting into shape, eating healthy protein and nutrient products and exercising at least four to five days a week, this gym is open 24 hours every day. This gym is also include of consumers that has the potential to attend any leisure activities in which included, yoga and boxing classes.
Target Audience
As part of the explode Fitness gym company, our target audience is mainly directed at middle aged potential consumers around the aged of 18- 34 years old who need to stay in a healthy position and tone up their body into shaped to all overweight consumers all around Australia. We intended to target at that specific audience by searching on the Australian Bureau of statistics website which show the amount of people are living in a bad lifestyle habit in the last five years are in trouble living in a non healthy habit and we as the company will need to improve their motivation to participate and adapt into this gym fitness exercise experience.
The message
Our message is showing energized and self belief towards the consumer to have some sort of confidence themselves by doing it. This advertisement will help changed their mind into a different perception and perceived confident towards their ability to stay in a healthy lifestyle position that they will never experience before of their entire life for all overweight consumers. The advertisement that we will be producing will create an attention to the middle aged people, males and females and get them to experience with their own habit of not sitting in the couch for the whole day, eating unhealthy food, not taking care of their own body, letting them drop into a zone where they can’t train forever. This is our time to demonstrate to all unhealthy people to start training and exercising by attending at our convenience 24 hour Explode gym fitness center. Our singled minded message that needs to be placed on the advertisement is ‘Fitness that makes you feel good’
This is a fitness example pictogram that we be used in the gym, by showing different ways of training and exercising at Explode Fitness Center.
Budget
We have allocated for the designer to produce the Explode fitness gym center advertisement by have an allocation of$5 million to be spent on research, a design of the logo, message towards the target audience and computer programs that will be used to design this advertisement. The budget will also require the designer to sketch different images of the advertisement and ideas before incorporate all together in the final stage of the process.
Timeframe/schedule
We expect the research findings and design layout of the advertisement to begin around mid May 2011 with the entire requirement such as information and ideas that been collated. All findings and ideas must be approved by the director of the company (Explode fitness gym center), the advertisement must be finalized and must be completed on the 8th of August 2011. We need the information and ideas by this date to coincide with our expectation of the advertisement to be launched and so that all findings must be executed and any necessary changed can be made. The final due date for the advertisement to be presented appropriate to the director of the business is on 7th of September 2011.
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