ICPPP224B - Artist Promotional Booklet

Rationale

What kind of questions do you think you would need to ask your client prior to commencing the design?

- What they would like in the booklet; works, what they written about them.

- What designs they have been looking at either on the internet or booklets they have collected for inspiration for their promotional booklet

- What size they want their booklet; whether it be portrait or landscape and the paper size A4 as a an example.

- Do they want any of their works to be the feature of the booklet, whether some of their works would have its own spread.

- Are they supplying copies of their works in either TIFF or EPS format or do I as the designer have to source my own images for the booklet.

- Are the images high resolution.

- Are they supplying the body copy type on themselves and the works or do I as the designer have to write the information about the client and works myself. If so do they know this will be more of a cost.

- How many briefs/reviews on the booklet they want and coming to a reasonable conclusion to suit us both.

- How soon they need the booklet to be published for the exhibition.

- Do they have a printed they use for running this booklet or will I have to source my own. If so what is their price range so I can work according to the budget.

2. What could you do to avoid wasting your time on a design that the client doesn’t like?

To avoid wasting time, I would draw up sketches of what I have in mind for the design of the promotional booklet and show them to the client and from there the one they liked the most I would go ahead with. I would arrange review meetings every week or so to show the client to let them decide on what they like and what they don’t and any changes they would like. These meetings would be limited as the client my never make a final decision, so under the design process I would draw up a contract and together decide on how many design reviews would be suitable and that way they know that by so many reviews they have to make their final decision.

3. What kind of research should you do prior to commencing the design and where will you obtain the content form?

Prior to commencing the design of the promotional booklet researching the artist and their style is an important part of the design process. It gives you as the designer a better feel and knowledge of what that artists style is and can design a promotional booklet for them according to that specific style. It is important to also know background knowledge of the client, as it helps you as a designer to communicate with the client better. Obtaining the content form would either comes straight from the artist themselves if they wanted to add a personal touch to the booklet or it would have to be obtained by the designer themselves. If that was the case writing the content form would be more difficult as there would have to be many more proofs and copies sent to the client in case information was inaccurate or irrelivatent.

4. Can you offer any suggestions to your client about ways to improve on the brief?

The brief was informative and well structured I didn’t have any cases where I found the brief difficult to understand or any instances where information was misscommunicated.

5. Can you think of any limitations you might face during this project?

There was definently a limitation to the options when it came to printing and the styles and stock that could be used when dealing with online printers. For the sake of not wasting printers time with quotes that would only be used in this project, I was limited to just a quick quote from them online with basic information about stock and the overall design of the booklet. That proved to be difficult and changes had to be made to my overall look of the final product.

6. What are your options in setting the document up in Indesign?

I set my document up in indesign as:

- A3 spread (A4 pages)

- 3mm bleed

- 5mm slug

- Facing pages

- Margins: 12mm x12mm

7. How will you need to save the final print-ready version to send to the printer? What problems could arise during this stage of the process?

For CMYK Online Printers they prefer the document to not be in spreads but as a “1 Up” multiple page file and preferred as a PDF, with the front cover as page 1 and the back cover to be the final page. With the external bleed to be 5mm. Problems that may arise during this stage of the process is that I’m not very familiar with pagination and it may be printed in the wrong order with spreads not matching up. When sending to the printer, I have checked that all my photos are in TIFF format and CMYK but there still may be issues when it goes to press with colours and the way the document has been set up. The file could become corrupted during the sending online of the file, this could prove to be difficult if images or content has been changed or lost.

The Australian Trade Printers didn’t have specific setups for the final press ready version, if this wasn’t just a project I would ring the company to double check the set up they prefer, but in this case I have set it up in a packaged PDF format with all images checked in CMYK, with the standard 3mm bleed and in spreads without pagination as most modern printers/printing machines could do that automatically.

Printing Quotes for the Artist Promotional Booklet

Australian Trade Printers

www.australiantradeprinters.com.au

- A4 pages, Portrait

- 8pp, 150 gsm gloss

- Saddle Stitched

- 1000 copies

Quote: $930.00

Free delivery

CMYK Colour Online

www.cmyk.com.au

- A4 pages, Portrait

- 8pp, 150gsm gloss

- Saddle stitched

- 1000 copies

Quote: $894.00

Delivery included

Supplied templates

I have chosen to go with this company because they were very competitive with their prices and they offered the cheapest quote online that I could find with the quality and extras that they offer. They were one of the only companies who offer preferred templates and decent options for stock and printing. Thye have good reviews on their website and seem like a reliable and professional company.

Rising Sun Pictures

Rising Sun Pictures offers a wide range of visual and digital services. They have a vast range of cliental around the world from the very famous Harry Potter series to the film Australia. They offer services not only of 3D digital animation and creation but offer 2D conceptual art. They also provide story-boarding and previsualisation.

Experts in creating environments for blockbuster movies such as Wolverine and Superman Returns. They are able to integrate live action with computer generated environments.

There wasn't much information on Rising Sun Pictures and they were lacking information about their company and this was all the information that I could find on their work practices and clients.

I WON! The Irresistably Sweet Blog Award

What a sweet beginning to the week! The sun is shining, I am home from work early for a change and my friend and one of my favorite authors, Renee Vincent has awarded me the "Iressistably Sweet Blog award"!

I am so stoked! Wow, that word really shows my age.

The Irresistably Sweet Blog Award

The Rules of this award are easy to follow:

 

1. Thank and link to the person who nominated you.

2. Share 7 random facts about yourself.

3. Pass the Award on to 10 deserving blog buddies.

4. Contact those buddies and let them know.

 

Here are some things about me that you most likely NEVER wanted to know:

~ I was briefly the lead singer of a heavy metal band. (yeah you can see I am real famous right?)

~ I am a real audio and video nut. My dream library would be a mansion filled with music and videos.

~ I am afraid of the dark. Yep, I said it out loud.

~ I can't swim. I sink like a rock!

~ I love to cook (when time permits) and to eat. I will try almost anything (within reason)

~ Hands down, red is my favorite color!

~ I desperately wanted to sing for Daryl Hall and John Oates and from the ages 15 to 17, I wrote a soap opera revolved around my music hereos.

And now for the recipants of this very sweet award...

drum rolll please!:



Melissa Stark

Nicole North

Marilyn Wigglesworth

Elizabeth Amber

Michelle Muse

Emily Malloy

Phyllis Perkins

Maeve Greyson

Freda Mans

Laura Vosika

I wish I could add more! Congratulations lovely ladies and thanks again to Renee Vincent! 





The Chopping Block

The Chopping Block is an award winning design agency, known for their visually appealing, cutting edge websites. The agency was founded in 1996 in New York, by Cooper Union graphic design graduates Tom Romer, Mike Essl, Matthew Richmond and Rob Reed, when the founders decided to make a company which collaborated all their different talents with all their clients sourced from freelancing. The company has now expanded to at least 9 team members- as well as the designers there are project managers and design technologists. All the team have formal university educations- it is preferred by the company as this way makes the company more credible. The Chopping Block is known mostly for their websites, but they also do print work, corporate identity, and also have an online store which sells t-shirts with their designs on them.

Portfolio:

- Chop Shop Merch:

It is their main product sold online. The inspiration for their work is all things nerdy or geeky, which can be defined by the obsessive nature of our culture rather than simply appealing to math and programming nerds.

- Consolidated Theaters:

We asked to rebrand the website with an elegant Hawaiian feel to it that doesn't come across to the average person as too over-priced.

- Me Ra Koh

Is a photographer on a mission to empower women through her images. Chopping Block created a simple but elegant Wordpress themed website for her, also with a simple identity.

- Phish Festival: "Save The Date"

Is an interactive website for the band Phish. It was done by creating an open map of the US and as each state was eliminated in the running for the band to play there, each state would be removed in a random and bizarre occurrence.

- Rachael Ray

Created a website that combined all things Rachael Ray into one go-to site.

- TBS

Created a game for the TV series, from one of the episodes "ten Items or Less". The game involves the latest programming 3D technology from Flash called Papervision, simulating a real life grocery isle and turkey bowling.

- They Might Be Giants

US band, created the theme and album cover for their first album "NO". They also created an interactive CD/ROM for the band.

- The Happiness Project

Website designed for Gretchen Rubin as an upgrade from her blog to put her theories into practice.

other clients and portfolio pieces have been:

Dilbert Identity: United Media

Qelavi Identity

Climate Central

The chopping block manage their own website utilizing a large amount of JavaScript to create an interactive website. Giving viewers the option to view their portfolio and their future projects. The chopping block also have their own blog linked to this page. Here they talk about their work as well as several other topics even some not related to design.

They also have their own online store where viewers can purchase any poster or print design shown. The chopping block helped with the design of websites such as Consolidated theatres, Me Ra Koh photography, Phish, Rachael Ray and many more. Their goal is to continually push the boundaries of interactive web.

The Chopping Block Design Studio which was established in 1996 relocated from their original location after September 11, to their current site in Broadway.

With a team of dynamic designers or design technologists as they call themselves, they create web sites with an unusual twist, advertising, brand identities, kiosk applications, print projects. Along with these design elements they also have a Chop Shop where they sell some of their creative work (this work manifests itself as t-shirts, typefaces, mugs and prints of their designs).

Being a fully serviced graphic design studio they have created unusual web sites for bands like Phish, Dave Matthews Band and They Might Be Giants and cutting edge interface design and programming such as creating a new online player for X Satellite Radio.

My Opinion

The Chopping Block Design Studio has a very unique way of creating web designs that are very interactive, they are hard to navigate around until you get used to them. Some of their work in their portfolio is very creative whilst other work obviously suits the clients. Their book covers show a depth of the designers ability to think outside the box and their t-shirts (yes I would actually wear some of their t-shirts) show a fun and unusual bent to them.

Peer review feedback

Question One- Formal and Informal design


Formal


Balance - They are well balanced with the images and text, well positioned together as one artwork.


Rhythm - The rubbish font are repetitive with the same image with text inside the rubbish bags, but the cd cover and the dot is an line that went for a walk does not have any repetition.


Proportion - On the CD cover, the dimension is well viewed, it looks realistic but also create a little bit of 3D such as the World in the middle.


Dominance - The third assessment (the dot is an line that went for a walk) creates dominance towards the background behind the butterfly but they are well position together. The cd cover creates a bit of dominance with the dark colour background, they are well effected together.


Unity - The three assignment all have relationship between the individual part because they are different in terms of the elements, they are well position and close to one another.


Informal


Closure - The three assignment doesn't have any missing pieces in a composition, all the element are formed as one artwork.


Continuance - The three assignment are contunance to look in a direction by looking at the look first and then the background.


Similarity - The CD cover has a bit of similarity with the world in the middle and the other on the top right corner as both are created in different size and colour. Also with the shiny circle of ET of the bottom right corner and the shiny circle behind the featuring text, both very similar in different sizes.


Proximity - All three assignment have a relationship will all the colours, contrast, tone of the images and text are well connect together especially with the third assignment.


Alignment - The three assignment,  all objects are well line up, pefectly straight and well balanced especially with the rubbish in which creates a pattern to every second letter.


Question Two: Concept appropriate for informal?


I think that informal is an appropriate concept to map out different stages of the design such as their techniques, skills and knowledge.


Question Three: Improvements 


The only critical thing that I had with the third assignment (a dot that went for a walk in a line) is the tone effect from the background and text. I think that the background should be a bit more brighter and the text should be a bit more lighter with the white colour and maybe a bit of shadow towards it but otherwise a great design. 


Question Four: SWOT 


Strengths: All three assignment are well produced in terms of techniques that he use toward the designs. The structure of the design are well effective with balances, colours and the composition is well positioned. 


Weaknesses: Maybe used a bit more tools on photoshop, don't make too complicated, make it simple. 


Opportunity: The opportunity is to work hard, sticking to the plan with precisely to achieve a great design. 


Threats: Brainstorm and map out all the development and ideas onto a visual diary showing the progression of the design. 


http://all-you-need-to-know-about-lucas.blogspot.com

illustration with a social conscience

The topic i chosen is Envirnomentalism, thniking these two advertisement can adapt people to protect any disease from the rubbish out of the environment from every community that is happening in Australia.

Target Audience: The target audience that I intended to advertised these advertisement is generation Y at the aged of 16 to 24 years who seem to be littening more rubbish in the environment than other generations.  

Message: The message is simply keeping the natural environment clean, safe and tidy from pollution.

The two different is designed on photoshop by playing around with tools to get the colour, contrast, texture, fonts and also use blending options to create effects for the background and texts. Also intend to use different type of brushes such as having the plants and leaf shaped and brush it around the background so it looks more of a environment theme with green dark and light colours. I have intended to take photos outside my house by putting rubbish on the grass so it doesn't look obvious.  

Photos

Took a angle shot of the rubbish outside my house.



Took a medium shot of the other small rubbish pile.



Used my right hand to pick up the rubbish that was left in the grass and placed in a bin.

Storyboard- (Hans Christian) The Candles



 Scene 1: Introduction of the story, Close up shot of the wax candle that is placed infront of the windows inside the house. There is a music playing during the scene. The time goes for 5 seconds. 

Scene 2: Medium shot of the candle standing on a dark brown table with a person's hand intending to grab the wax candle. The time goes for 6 seconds

Scene 3: Close up shot directed towards the wax candle and his friend the tallow candle (skinny) that gives him advice in the kitchen, they are both having a conversation. The time goes for 4 seconds

Scene 4: Extreme long shot, a lady from the house is grabbing the wax candle and give it to a boy to delivered to the Religious poor house family. The time goes for 5 seconds.

Scene 5: Close up shot, the boy is walking along with his basket with the wax candle with full of potatos, music is playing while his walking. The time goes for 6 seconds.

Scene 6: Wide angled shot, the same boys went to deliver the wax candle placed inside the house infront of a woman with three childrens. The time goes for 5 seconds.

Scene 7: The end of the story, Medium shot, the wax candle is lighted in which it wanted with the family saying a pray during the evening. There are also his friend the tallow candle was also been sent to the family poor house. The time goes for seconds. 

Story - The Candles by hans Christian 
This is story of a big wax candles who attentionally wants to be lighting in a silverstick. His old house that he lived wouldn't light him so he took advice from his fellow candle friend tallow candle and then he decided to attend to a religious family where they are looking for a wax candle to used with their prayers.

Final Storyboard

This is the story that i've sketched on a A4 paper and then use a fineliner to trace over it. Then went to used photoshop to create the colours of each scene of the storyboard as the final work. In the storyboard, each scene will have a descrption of different angles shots, timeframe and some scene will have music during the story.  



Design Brief on Explode Fitness Gym Center

               Design Brief – Explode Fitness Gym Center

Aim

As part of the Explode fitness gym center company, our aim is to provide all overweight males and females to stay in a lifestyle that is involved in maintaining full fitness, energy and healthy position for their body. We decided to design an advertisement to demonstrate to all people to begin training and exercising as soon as possible to keep their body fit at all times during winter period. This is one important aspect of people lifestyle to start thinking about the future towards them and making the effort represented themselves as one healthy human being attracted and living healthy in a few years time. This is keep people involved in leisure activity and participating in a sport fitness gym, getting into shape, eating healthy protein and nutrient products and exercising at least four to five days a week, this gym is open 24 hours every day. This gym is also include of consumers that has the potential to attend any leisure activities in which included, yoga and boxing classes.

Target Audience

As part of the explode Fitness gym company, our target audience is mainly directed at middle aged potential consumers around the aged of 18- 34 years old who need to stay in a healthy position and tone up their body into shaped to all overweight consumers all around Australia. We intended to target at that specific audience by searching on the Australian Bureau of statistics website which show the amount of people are living in a bad lifestyle habit in the last five years are in trouble living in a non healthy habit and we as the company will need to improve their motivation to participate and adapt into this gym fitness exercise experience.    

The message

Our message is showing energized and self belief towards the consumer to have some sort of confidence themselves by doing it. This advertisement will help changed their mind into a different perception and perceived confident towards their ability to stay in a healthy lifestyle position that they will never experience before of their entire life for all overweight consumers. The advertisement that we will be producing will create an attention to the middle aged people, males and females and get them to experience with their own habit of not sitting in the couch for the whole day, eating unhealthy food, not taking care of their own body, letting them drop into a zone where they can’t train forever.  This is our time to demonstrate to all unhealthy people to start training and exercising by attending at our convenience 24 hour Explode gym fitness center. Our singled minded message that needs to be placed on the advertisement is ‘Fitness that makes you feel good’

Pictograms

This is a fitness example pictogram that we be used in the gym, by showing different ways of training and exercising at Explode Fitness Center. 

http://www.google.com.au/imgres?imgurl=http://www.openclipart.org/people/shokunin/sport_pictograms.svg&imgrefurl

Budget

We have allocated for the designer to produce the Explode fitness gym center advertisement by have an allocation of$5 million to be spent on research, a design of the logo, message towards the target audience and computer programs that will be used to design this advertisement. The budget will also require the designer to sketch different images of the advertisement and ideas before incorporate all together in the final stage of the process.

Timeframe/schedule

We expect the research findings and design layout of the advertisement to begin around mid May 2011 with the entire requirement such as information and ideas that been collated. All findings and ideas must be approved by the director of the company (Explode fitness gym center), the advertisement must be finalized and must be completed on the 8^th of August 2011. We need the information and ideas by this date to coincide with our expectation of the advertisement to be launched and so that all findings must be executed and any necessary changed can be made. The final due date for the advertisement to be presented appropriate to the director of the business is on 7^th of September 2011.  

Artist Booklet cover

Art Nouveau

Art Nouveau is the philosophy of design according to which artists should work on everything from architecture to furniture, making art part of everyday life. Art Nouveau started and was most popular during 1890-1905. It is an international philosophy and style of art mainly focused on architecture and applied art especially the decorative arts.

Art Nouveau is French for "new art" and is also known as Judenstil which originated from Germany meaning "youth style" when the magazine 'Jugend' began the promotion of the style.

Art Nouveau was considered the 'total' style, meaning it included a hierarchy of scales of designs; architecture, interior design and decorative arts. According to the philosophy of this style it was meant to be a way of life, which was adopted and easily accustomed to by the Europeans.

The origins of Art Nouveau stems from a resistance against the artist William Morris and his cluttered compositions, theories and tendencies that formed the arts and crafts movement.

Response to radical changes caused by the rapid urban growth and technological advances caused by the industrial revolution.

Alphonse Mucha was a great influence mainly through his posters but also among the other artists of this style. Charles Rennie Mackintosh was also an influence through architecture, jewellery and furniture design as was Victor Horta through architecture.

Art Nouveau is a very decorative style, motifs were incorporated, as were flowing lines and rhythm, it took inspiration from its surroundings particularly nature.

The Art Nouveau style made itself known and present between the 18802 to the 1910s. Art Nouveau was influenced strongly by artist Alphonse Mucha. After he produced a lithographic poster in 1895, the style became popularized, as did Alphonse. The style was firstly known as the ‘Mucha Style’ before it became known as ‘Art Nouveau’.

Art Nouveau was most popular in Europe and the British Islands, but its influence was global. The Art Nouveau monuments are now recognised by UNESCO with their World Heritage List as significant contributions to cultural heritage.

William Morris was a well-known artist for his Art Nouveau style art. Although this art movement was also a style of distinctive individuals such as Gustav Klimt, Charles Rennie Mackintosh, Alphonse Mucha, Rene Lalique, Antoni Gaudi and Louis Comfort Tiffany, each of who interpreted it in their own way.

The Art Nouveau style is known for its flora and fauna, as well as its flowing lines and repetitive patterns. A particular piece of this style of artwork is the image of a woman with a lot of curves and long wavy hair. Visual standards of the Art Nouveau style are flat, decorative patterns, intertwined organic forms of stems or flowers. Art Nouveau emphasized handcrafting as opposed to machine manufacturing, the use of new materials. Although curving lines characterize Art Nouveau, right-angled forms are also typical, especially as the style was practiced in Scotland and in Austria. As you may notice, a lot of churches have stained glass windows that were actually influenced by the Art Nouveau style.

Although Art Nouveau was replaced by 20^th-centruy modernist styles, it is considered now as an important transition between the historicism of modernism.

Wagga Wagga Animal Rescue Brochure

Intellectual Property

1. What is intellectual property and is it the same as copyright?

Intellectual property is basically the knowledge of a person and the application of a good idea, invention, trade mark or original idea. Intellectual property protects all of these things before they have been offically protected by copyright, this is where intellectual property and copyright differ. Copyright protects the idea that has been created.

2. How would you register your design for copyright and how much would it cost?

In Australia it is free to register your design as it is covered by the copyright law and applied as soon as it has been created by it’s original creator.

3. I have an idea about a logo design, is it covered by copyright?

An idea is not covered by copyright in itself, the idea needs to be created and applied somewhere before it is covered by copyright. That is where intellectual property comes into play as it covers the owner of that idea as it is their knowledge.

4. What is the name of the federal legislation covering copyright law in Australia?

Copywrite Act 1968 (Cth)

5. What does Copyright protect?

- textual matter; journal articles, novels, screenplays, poems, song lyrics and reports.

- Computer programs

- Compilations; anthologies, directories and databases

- artistic works; paintings, drawings, cartoons, sculpture, caft work, architectural plans, buildings, photographs, maps and plans

- dramatic works; choreography, screenplays, plays an mime pieces

- musical works

- cinematograph films

- sound recordings

- broadcasts

- published editions

6. What is the Copyright notice and its purpose?

Because there is no formal copywrite procedure the copywrite notice is there to inform people that the particular document is protected by copywrite and who it belongs to.

7. What evidence could you provide to a court to prove you’re the copyright owner of a logo you’ve designed?

If there was no copywrite notice on the logo you have designed it is important to give the court relevant evidence. An example would be to give oral evdience from the creator and people who have witness the design being created, also drafts of the work is important because there may be a date or marking on there that gives evidence of a certain time.

8. If an artwork appears in an Art Gallery, does the Gallery own copyright for that item?

No the gallery does not own the copywrite for that item because it is still owned by the creator because they were the ones who created it.

9. If I’m employed by a company as their in-house graphic designer, who would generally own the copyright?

The company would own all copywrite to any design that, that designer has created unless in another circumtance there has been a written agreement that the designer claims all copywrite.

10. If I’m working as a freelance Graphic Designer and create a logo for a company, who would generally own the copyright for the logo?

Generally all copywrite should go to the freelance designer as they were the original creator, not the owner of the company.

11. How much of an artistic work can I safely use without infringing on copyright?

You can use a “resonable portion” of the artwork as long as you havent used an important, essential or distinctive part of the original art work.

12. If you’ve done everything in your power to identify the copyright owner but they won’t contact you back, is it ok to use the work without permission as long as you use a ‘good faith notice’ stating you were unable to contact them?

No it is not ok to go ahead and use the work without the copywrite owners permission even if they havent gotten back to you for permission. It is still a breach of the copywrite law.

13. Who is VISCOPY and what might they come in handy for?

VISCOPY is a rights management organisation for the visual arts and would come in handy for providing copyright licensing services on behalf of our members to a wide and varied customer base.

14. What are moral rights?

As a designer you are entitled to moral rights under the copywrite law, it means that you are still attributed as the creator of your original idea and work, can take action if your work is fasely attributed by someone claiming your work as their own when it hasn’t been altered, if your work is distorted by someone else or treated in a way that can ruin a reputation or honour.

15. How would you go about obtaining copyright clearance for an artwork you want to use that you’ve found on the internet?

For some they give licensing rights out when they post their work on the internet. Depending on the era of work the artist may need to be contacted for licensing rights as well so you know what you can do with that artwork within the rights and licensing laws.

16. What is a Trademark and how do you register one?

Trademark is when the artist claims that idea or logo as their own by placing a TM on their product. You can register your idea under the trademark laws by filling out a form and sending it away to ATMOSS and finally by going online to pay a fee.

17. What does a Patent protect?

Patent protects inventions including processes, methods and techniques. It will only be granted though for a device, substance or method is it is an original idea.

18. Define Defamation.

Defamtion protects people’s reputation and their concerns about what people say about them. If in any way a designers work breaches this in their work they can be taken to court for defaming their person or name in a derogitory way.

Typography Recreation